404 The Account Planning Group (APG) - Part 2
 
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THE ACCOUNT PLANNING GROUP (APG)

  • Google_Maps_Graphic

    APG Presents: Unexpected Thinking in Innovation in Melbourne

    We’ve looked into the future and we’re not there…an evening with the APG exploring unexpected thinking in innovation on 19 February 2014

    written by on February 7, 2014
    posted in Articles
  • CASE STUDY: Art Series Hotel

    Art Series Hotels are a group of luxury hotels in Australia, housing an array of sought-after artworks. The business goal for the campaign was to boost occupancy over and above the normal occupancy rate between December 15 and January 15.

    written by on February 7, 2014
    posted in Articles, Case Studies
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    CASE STUDY: Cadbury Favourites

    What to bring when you’re told not to bring a thing. Every now and then you stumble upon an insight so simple and powerful that it doesn’t just inspire the creative idea, it becomes the creative idea. Read an excerpt from this Gold Award winning case study

    written by on February 7, 2014
    posted in Case Studies
  • WA billboard

    CASE STUDY: WA Office of Road Safety

    Over the past decade or two, for a whole raft of social problems – smoking, drug abuse, alcohol abuse, Aids, obesity and road safety – many social marketing campaigns have relied on ‘shock tactics’; to get the audiences attention and attempt to appall them into changing their habits.

    written by on February 7, 2014
    posted in Articles, Case Studies
  • Boost1

    CASE STUDY: Cadbury Boost

    At launch in 2005, Boost became the nation’s top selling chocolate bar. But by 2011, a sales decline had seen it fall way behind the pack, languishing in a paltry 7th position. To survive, Boost needed to reconnect with the nations choc-bar buying youth.

    written by on February 7, 2014
    posted in Articles, Case Studies