404 Case Studies | The Account Planning Group (APG)
 
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  • CASE STUDY: Art Series Hotel

    Art Series Hotels are a group of luxury hotels in Australia, housing an array of sought-after artworks. The business goal for the campaign was to boost occupancy over and above the normal occupancy rate between December 15 and January 15.

    written by on February 7, 2014
    posted in Articles, Case Studies
  • favourites copy2

    CASE STUDY: Cadbury Favourites

    What to bring when you’re told not to bring a thing. Every now and then you stumble upon an insight so simple and powerful that it doesn’t just inspire the creative idea, it becomes the creative idea. Read an excerpt from this Gold Award winning case study

    written by on February 7, 2014
    posted in Case Studies
  • WA billboard

    CASE STUDY: WA Office of Road Safety

    Over the past decade or two, for a whole raft of social problems – smoking, drug abuse, alcohol abuse, Aids, obesity and road safety – many social marketing campaigns have relied on ‘shock tactics’; to get the audiences attention and attempt to appall them into changing their habits.

    written by on February 7, 2014
    posted in Articles, Case Studies
  • Boost1

    CASE STUDY: Cadbury Boost

    At launch in 2005, Boost became the nation’s top selling chocolate bar. But by 2011, a sales decline had seen it fall way behind the pack, languishing in a paltry 7th position. To survive, Boost needed to reconnect with the nations choc-bar buying youth.

    written by on February 7, 2014
    posted in Articles, Case Studies
  • Chapter3_EstServ_13

    McDonald’s – Helping people fall in love with the brand again (2010 Awards)

    Helping people fall in love with the McDonald’s brand again: don’t charm, disarm. This strategy dramatised the disarming nature of the brand experience, which proved impossible to argue with; reminding consumers of what they loved about Macca’s.

    written by on July 2, 2010
    posted in Case Studies