CASE STUDIES
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McDonald’s – Helping people fall in love with the brand again
Helping people fall in love with the McDonald’s brand again: don’t charm, disarm. This strategy dramatised the disarming nature of the brand experience, which proved impossible to argue with; reminding consumers of what they loved about Macca’s.
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RSPCA – Creating new found respect for a household name
Taking the perception of RSPCA from a cute pet charity to an organisation doing incredibly important work.
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Playing with snakes and ladders – AUSTAR, men and their wives
How AUSTAR researched their way through the husband to the big decision influencer, the husband’s wife.
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How to sell 4.2 million burgers – a McDonald’s case study
The story of how a new burger that asked Australia for a name helped lead to McDonald’s biggest sales promotion in the Southern Hemisphere.
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Doing it the hard way – rebranding erectile dysfunction
How to get Australian men to take their erectile dysfunction to the GP.
