APG welcomes India

Account Planning Group (APG) comes to India

Sudeep Gohil, Chairman, APG Australia & Executive Planning Director / Partner, Droga5 Sydney was here in India recently to officially kick-off the APG India chapter along side Siddharth Loyal, Head, APG India and founder, Trium Advertising & Marketing Consultancy (a member of the NetworkOne.)

Said Sudeep, ‘The APG is driven by passionate and interesting planners around the world to provoke unexpected thinking for business and brands. With the expansion of APG into the vibrant and exciting world of Indian advertising and communications we look forward to many more interesting conversations. Over the coming years we hope to be able to offer some support from across the Indian Ocean.’

Said Sarah Newman, Chair, APG UK and global planning partner, Ogilvy, ‘We are delighted that another APG is shortly to be launched in India. It promises to be an energetic and progressive group of people dedicated to serving the intellectual and strategic needs of Planners and Strategists and we wish them well’ .

Said Siddharth, ‘I am very excited on becoming a part of the APG here in India and the plan is to give account planning a wider appeal, make it more inclusive and help inject fresh blood into the system. For starters, we are in the process of setting up a core committee for APG India (an eclectic mix of top industry leaders and young planners) who will work very closely with me in formulating the core objectives for APG India including, help craft the framework for India’s first ever creative strategy awards (scheduled for mid 2012) and also a platform for people to engage, deliberate and debate.’

There will be some big announcements coming in the next few weeks, including the official launch of APG India and in the interim, please feel free to mail Siddharth at sidloyal@apgindia.co.in to become a part of APG India.