404404 APG Presents: Mark Earls in Melbourne | The Account Planning Group (APG)
 
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APG Presents: Mark Earls in Melbourne

 

 

 

 

 

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Behaviour Change

Presenting a new approach to behaviour change with renowned author and consultant on human behaviour, Mark Earls. Exploring why the Nudgers (Behavioural Economists), the Neurononsensers (Brain Obsessives) and the Evolutonary Psychologists are all looking in the wrong place to understand and unlock behaviour change.

The details:
6.30pm – 8.00pm, Wednesday 24 October
Upstairs at The Royal Saxon -
545 Church St Richmond, Melbourne

Tickets:
APG Members – $40
Non APG Members – $55
For tickets – contact kate@communicationscouncil.org.au

Mark Earls
Mark Earls is a recovering account planner, formerly leading the planning function in Ogilvy Worldwide and St Lukes, with an abiding interest in how people do what they do.

Few over the last decade have done more to popularise contemporary behavioural and cognitive science for marketers and market researchers. Together with Professor Alex Bentley, he has pioneered award-winning diagnostic tools to identify whether a behaviour is spreading socially or through independent choice.

Mark’s award-winning books HERD and I’ll Have What She’s Having (with Professors Alex Bentley and Mike O’Brien) are widely read and discussed.

Leading HERD Consulting, Mark has worked with organizations as diverse as Channel 4 TV, EA Games, The Royal Mail, Unilever, Department of Health, Converse, British Airways, The Gates Foundation, Brainjuicer and Sony. Mark is a fellow of the RSA, an Ambassador of The School of Life, a Business Leader of The Marketing Society and teaches the Behaviour module for The IPA Diploma of Excellence.

http://herd.typepad.com/

Want to know more about APG and what’s going on? Follow us on Facebook and check out this month’s Workshop with Dave Cobban, Citizen Mobilization Director at Nike US.

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