APG Presents: From Insight to Idea with Dave Cobban
Innovating Ideas at Nike
5 ideas / 5 insights
- Mapping the course from insight to idea.
- Making better things and making things better.
David discusses 5 ideas that are changing the way the brand works in today’s ever shifting landscape, tracking back to the insights that led these ideas.
This session explores how insights can drive product superiority, consumer connection, and inspire change. Expect a working workshop…come armed with tough questions and expect lively debate.
Who should attend:
Creative and media agencies, marketers and creative industry professionals of all levels. Be prepared to participate and share ideas!
Tuesday 30 October 2012
Workshop: 8.00am – 10.00am
Sydney CBD venue
Dave Cobban is the Citizen Mobilize Director for Nike Inc, working within the Sustainable Business & Innovation team. Dave is responsible for developing partnerships and collaborations with innovators and influencers in the field of sustainability, and then developing campaigns that solve the wicked sustainability problems Nike and the industry are faced with. The latest campaign centers on materials at www.nikemakers.tumblr.com.
His career began as a Chartered Accountant at KPMG in London and then moved with KPMG to Sydney. Seeking a change in career, he became a Strategic Planner at DDB Sydney. After 4 years in Sydney he returned to the UK to work at M&C Saatchi, HHCL & Partners and then became partner at experiential agency, A Vision. In 2005, Wieden + Kennedy called on Dave to become Planning Director of W+K Amsterdam. After three years in Amsterdam, Dave then made the leap into his current role at Nike WHQ in Beaverton, Oregon.
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