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APG Planning Idol


Celebrate our talented Idols on Thursday 6 October at the award night.

Featuring guest speaker James Hurman, Planning Director Colenso BBDO. Join us at Lo-Fi, Taylor Square Darlinghurst from 6.30pm til late.
Tickets on sale soon.

APG Planning Idol provides young up and coming planners and aspiring planners, an opportunity to test their mettle against peers and get in front of leading industry professionals. The award program is based on a brief supplied by a partner charity, requiring a 1500 word strategic response.

Judges look for innovative approaches to problems, original storytelling and a compelling argument.

This year we have secured the invaluable support of partner charity, One Laptop per Child. Pioneering the vision to deploy 300,000 laptops to children is an enormous task, with huge rewards.

How to enter

Unlike other awards schemes, APG Planning Idol is not linked to case studies. In order to create a level playing field, we have set a brief that gives every entrant an equal chance of winning – the only differentiator will be the quality of the thinking demonstrated by their entry.

The brief is based on a significant social issue and sets a simple challenge:
One Laptop per Child Australia.

Planning Idol 2011 – Entry Details (download for full details)
Deadline for Entries: 5pm 15 August 2011.
Email your entry to

You must be an APG or Communications Council individual member to enter. To join, sign up today.

One Laptop per Child Australia.

The program is led by 7 guiding principles, each destined to play a critical role in ensuring Australian children are connected to opportunity. 

Child Ownership
The child is the custodian of the laptop. It is theirs to use at school and at home. Personal ownership of the XO brings about a new sense of duty and responsibility in protecting, caring for, and sharing this valuable piece of equipment.

Low Ages
The XO is designed for children aged 4 to 15 inclusive; however nothing precludes its use earlier or later in life.

The XO is deployed on the basis of one laptop for each child in a class, grade, school or community.

The XO has been designed to provide the most engaging wireless network available. The laptops are connected to each other, even when they are switched off. The connectivity will be as ubiquitous as the formal or informal learning environment permits. We are proposing a new kind of school; an “expanded school” which grows well beyond the walls of the classroom, encompassing varying generations, languages and cultures.

Free and Open Source
By providing children with XO laptops, we endeavour to create a paradigm shift from kids as passive consumers of knowledge, to that of active participants in learning. As the children grow and pursue new ideas, so too should the software, content, resources, and tools expand.This requires a free and open framework that supports and encourages the very basic human need to express. The XO has been designed to be disassembled and re-assembled by children and is even supplied with spare screws. Think of the possibilities of local communities being able to support the XO themselves.

Empowering Teachers
A commitment to creating an environment that engages teachers as much as students is crucial to ensuring the ongoing educational benefit to students. Empowered teachers will be more inclined to take full advantage of the XOs to engage their students. This means working with the custodians of today’s teachers – education departments and of tomorrow’s teachers – universities.

Community Engagement
We believe that both Indigenous and Western ways of learning are equally important, and understand that children receive a great deal of their education in the home and community context. By consulting respectfully with local Elders, working closely with the community and grass-roots partners, and providing laptops to the community as well as to the children, we provide a flexible learning platform that parents and other interested community members can use to engage in innovate ways to help bridge the transfer of knowledge between generations.

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